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Chapter 10 2026

The Opt-in Algorithm

Did we choose for our young people to be raised, in part, by algorithms? Can we still set the terms?

Australia has now gone further than most, and it came not from a department but from a campaign.

Chanel Contos takes us inside how her team, a small youth-led charity, moved the Australian government to commit to algorithm choice and a digital duty of care. Baroness Beeban Kidron has watched a dozen governments receive campaigns like it, and lays out the playbook that comes next: the lobbyists, the court cases and what she calls a failure of political imagination.

Both saw what they could not unsee. For Chanel, research showing teenage boys holding more misogynistic attitudes than men in their seventies, served to them rather than sought. For Beeban, four fifteen-year-old girls in her kitchen, not talking, locked to a screen.

They both make clear that the technology is not itself bad, it’s poorly designed for reasons of profit, and that design can be changed. Treat these as products and product law follows: safety, liability, consumer protection. The two levers still in our hands, our attention and our vote, are how we give the next generation a childhood that is theirs to shape.

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“It is engineered within an inch of it’s life to make you feel, do, see, experience something. If it is made, it can be made differently.”

Beeban Kidron

“Young boys and men are not seeking this content, and girls and women are not seeking it either. It is being served to them. And it is part of a profit model.”

Chanel Contos

“These companies benefit from us thinking we can’t do anything about them. We just need to talk about it. We need to demystify it.”

Chanel Contos

Show Notes

Around the table

Beeban Kidron

Baroness Beeban Kidron

Filmmaker · Crossbench Peer, House of Lords · Founder, 5Rights

Beeban Kidron is a filmmaker and crossbench peer in the UK House of Lords. She directed Oranges Are Not the Only Fruit and Bridget Jones: The Edge of Reason, then founded 5Rights, the foundation behind the Age Appropriate Design Code now copied from California to Rwanda. She shaped the UK Online Safety Act, chaired the UN’s work on children’s rights in the digital world, and led the parliamentary fight alongside Elton John and Paul McCartney against AI companies training on creative work without permission. She is the author of Users.

Chanel Contos

Chanel Contos

Founder, Teach Us Consent · Author

Chanel Contos is the founder of Teach Us Consent, the campaign that led to mandatory consent education in every Australian school. Her current campaign, Fix Our Feeds, calls for an end to algorithmic feeds by default, and the Australian government has since announced a digital duty of care and algorithm choice in response. She is the author of Consent Laid Bare and addressed the National Press Club earlier this year.

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